Print Design for Quadria Capital's Thought Leadership Report

Quadria Capital invests in the healthcare sector, primarily in south-east Asia. This document was a review of the social impact of their investments and the companies they are involved with.

Completed during my full-time tenure with Volume (creative agency).

Volume

• Setting a visual style in tune with Quadria Capital's brand guidelines, and implementing it consistently throughout the report.
• Presenting the contents of the report in an easily understandable and aesthetic manner.
• Visualising data suitably, and ensuring context was not lost at any point.

We created a clean visual design style, utilizing typography in a manner that reflected strength and clarity; and we paired this visual style with heavy use of photographs, to provide visual relief and help set  cultural context.

• Developed type styles, hierarchy, colour palette and flexible layout styles by iterating on a portion of the report
• Started plotting the document’s content roughly onto pages, to give visual form to the structure.
• Created neat layouts using the proper type styles and hierarchy.
• Integrated vibrant data visualisation and curated stock images.
• Finally, ironed out inconsistencies, performed iterations, and brought the project to closure.